Fridaypreneurship with Muhammad Yukka Harlanda, Owner Brodo Footwear

Yukka 2Bandung (27/06/14) – Bachelor of Entrepreneurship SBM ITB presents Fridaypreneurship on Friday, June 27, 2014 at Kresna Lobby of SBM ITB. This regular entrepreneurial talk show invites young entrepreneurs from various business fields to spread the entrepreneurial spirit and promote entrepreneurial activities on campus. The sixth Fridaypreneurship invites Muhammad Yukka Harlanda, ITB alumni and owner of Indonesian local shoe brand Brodo Footwear as a speaker to share his experience of establishing and running Brodo Footwear since its inception in 2010.
Yukka 2Bandung (27/06/14) – Bachelor of Entrepreneurship SBM ITB presents Fridaypreneurship on Friday, June 27, 2014 at Kresna Lobby of SBM ITB. This regular entrepreneurial talk show invites young entrepreneurs from various business fields to spread the entrepreneurial spirit and promote entrepreneurial activities on campus. The sixth Fridaypreneurship invites Muhammad Yukka Harlanda, ITB alumni and owner of Indonesian local shoe brand Brodo Footwear as a speaker to share his experience of establishing and running Brodo Footwear since its inception in 2010.

What started as a dream from a small dorm room in Bandung, Brodo Footwear has grown into a recognized Indonesian local brand. It all started during his study at ITB, Yukka did some research on Indonesia’s potential industry and decided to try shoe making.His first go was at Bright spot Market in 2011, the product was well received and soon after monthly production and sales increased steadily. During that time, Facebook is trending and Brodo Footwear saw the potential and decided to focus on online store. 2013 was the highlight for Brodo Footwear as they finally invest to have a proper webstore and open a retail store in Kemang to satisfy the customers’ demand for an offline presence.

For the past 4 years, the growth of Brodo Footwear has been increasing significantly well. It first started with only 3 employees and currently with 90 employees with production rate of 6000 shoes per month. According to Yukka, the formula is simple; the product itself has to be simple and timeless with a good price and quality ratio, great service from the front liners, and a professionally designed website with easy checkout system. Those are just few examples explained by Yukka.

The discussion in Q&A session generates interest from students with various questions ranging from benefits of social media, initial start up, research, capital and biggest problem faced. Yukka said, there is less impact for sales in social media but it is still useful for customers to get to know the brand. Moreover, the design aspects are determined not only by forecasting the current trend, but also essential to keep the brand’s identity. For Brodo Footwear, having offices in Jakarta and Bandung is do-able, as long as they share the same goal and vision with a balanced and healthy working environment.

At the end of the talk show, Wawan Dhewanto, PhD as Bachelor of Entrepreneurship program director handed in a certificate and souvenir to Yukka. Thank you for joining us and see you in the next Fridaypreneurship!

Yukka 1
What started as a dream from a small dorm room in Bandung, Brodo Footwear has grown into a recognized Indonesian local brand. It all started during his study at ITB, Yukka did some research on Indonesia’s potential industry and decided to try shoe making.His first go was at Bright spot Market in 2011, the product was well received and soon after monthly production and sales increased steadily. During that time, Facebook is trending and Brodo Footwear saw the potential and decided to focus on online store. 2013 was the highlight for Brodo Footwear as they finally invest to have a proper webstore and open a retail store in Kemang to satisfy the customers’ demand for an offline presence.

For the past 4 years, the growth of Brodo Footwear has been increasing significantly well. It first started with only 3 employees and currently with 90 employees with production rate of 6000 shoes per month. According to Yukka, the formula is simple; the product itself has to be simple and timeless with a good price and quality ratio, great service from the front liners, and a professionally designed website with easy checkout system. Those are just few examples explained by Yukka.

The discussion in Q&A session generates interest from students with various questions ranging from benefits of social media, initial start up, research, capital and biggest problem faced. Yukka said, there is less impact for sales in social media but it is still useful for customers to get to know the brand. Moreover, the design aspects are determined not only by forecasting the current trend, but also essential to keep the brand’s identity. For Brodo Footwear, having offices in Jakarta and Bandung is do-able, as long as they share the same goal and vision with a balanced and healthy working environment.

At the end of the talk show, Wawan Dhewanto, PhD as Bachelor of Entrepreneurship program director handed in a certificate and souvenir to Yukka. Thank you for joining us and see you in the next Fridaypreneurship!

Yukka 1