The First Exhibition IBE Prototype Product of SBM Batch 2016

DSC_0347Bandung, Friday, September 16, 2014, Students Bachelor of Management Batch 2016 held The First Exhibition Prototype Product for Integrated Business Experience (IBE) course study at Co&Co Coworking Space, Jl. Dipati Ukur No. 5, start from 9 AM till 3 PM. The event officially opened by Melia Famiola Hariadi, Ph.D, lecturer of this course.

On their booth, the ten groups show their prototype products and each group presented their product in front of lecturer, mentor and also the bank representatives as the investor of their business implementation. The bank consist of Mandiri Bank, BRI, and BNI.DSC_0347Bandung, Jumat 16 September 2014, Mahasiswa Program Studi Sarjana Manajemen Angkatan 2016 mengadakan pameran produk prototype pertama untuk matakuliah Integrated Business Experience, bertempat di Co&Co Coworking Space, Jl. Dipati Ukur No.5 Bandung, acara ini dimulai pukul 09.00 – 15.00 WIB dibuka langsung oleh Ibu Melia Famiola Hariadi, Ph.D.

Kesepuluh kelompok yang menjadi peserta acara ini membuka booth untuk pameran prototype produknya dan masing masing kelompok mempresentasikan di hadapan para dosen, mentor dan pihak Bank yang menjadi pemodal untuk pelaksanaan IBE, pihak Bank yang hadir adalah perwakilan dari Bank Mandiri, BRI dan BNI.

An exhibition of IBE prototypes Product followed by 10 groups, namely:

  1. FAFIER, Hat dan Bag (Fashion)
  2. OAKWARD, Jewelery (Fashion)
  3. LOINT, Slipper and Bag (Fashion)
  4. KALDERA, Jacket (Fashion)
  5. SALIRE, Lap Top Case (Fashion)
  6. LASCAUX, Watch (Fashion)
  7. MAPLE, Sportbag (Fashion)
  8. KANAVAIA, Watch (Fashion)
  9. UNLOCK, Multi function Walet (Fashion)
  10. VIDICI, Snack “emping” (Culinary) dan Glasses (Fashion)

This event had a purpose to promote and measure the extent feedback from public which are candidate consumers from IBE products. Each company had to dig feedback from the public about innovations, value products, target market, price products, availability of raw material and vendor. The company should have posibility to change the prototype product when the product get feedbacks from audience in exhibition and presentation.

On IBE, in pursuing their business activities, the students will encounter challenges that prevail in one form or another. However, it is in these adverse situations that they are able to take away a possible life-long lesson, which is that perseverance is one of the keys to success in whatever endeavor they choose to pursue.

Pameran prototype IBE kali ini diikuti oleh 10 kelompok yaitu

  1. FAFIER, produk Topi dan tas (Fesyen)
  2. OAKWARD, produk Gelang/Perhiasan (Fesyen)
  3. LOINT, produk sandal&tas (Fesyen)
  4. KALDERA, produk Jaket (Fesyen)
  5. SALIRE, produk Laptop Case (Fesyen)
  6. LASCAUX, produk Jam (Fesyen)
  7. MAPLE, produk Sportbag (Fesyen)
  8. KANAVAIA, produk Jam tangan (Fesyen)
  9. UNLOCK, produk Dompet kulit multifungsi (Fesyen)
  10. VIDICI, produk Cemilan emping aneka rasa (Kuliner) dan Kacamata (Fesyen)

Ajang pameran dan presentasi prototype ini bertujuan untuk mengetahui sejauh mana feedback dari publik yg merupakan calon konsumen dari produk IBE tersebut, dalam hal ini masing masing company harus menggali feedback dari publik mengenai inovasi, nilai produk, target market, harga produk, kesiapan vendor dan ketersediaan bahan baku di pasaran. Hal tersebut memungkinkan produk prototype berubah jauh setelah masuk ke ranah produksi yang dipengaruhi oleh semua feedback yang didapatkan dari audience pameran dan presentasi.