In cooperation with Markplus Institute, this program is designed for business executives with minimum three years of working experience (counted after you graduate from college). Moreover, SMEMBA gives you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well. Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.

Notes: SMEMBA open for enrollment in September 2021. Visit this link for more details about this program.

Commencement date:
Length of study: 
18 months

Class schedule:
Saturday to Sunday (Every two weeks)

Total credits:
39 credits in 3 long semesters, 1 short semester

Course Structure

Strategic Marketing Executive Program

Stage 1: Foundation of Business Management Skill

Learn the basic skills to perform managerial activities ranging from management, administration, entrepreneurship, to stewardship. This stage is applied in all MBA programs.

Required courses:

The objective of the Business Ethics and Business Law course is to provide participants with a broad understanding of the ethical and legal challenges that may arise in their business activities. At completion of this course, the participants will be able to respond to these challenges in a manner that will benefit both their careers and the success of the business.

In order to educate students about the basic accounting and financial reporting system as those are the key to effectively communicate with stakeholders.

This module is designed to provide a solid foundation for applying concepts and theories of marketing as well as to develop skills and knowledge in the managerial aspects of marketing.

This module equips students with an in-depth understanding on strategic management design. It involves a variety of strategic operation subjects from competitive advantage, forecasting, inventory management, aggregative planning, to supply management.

Stage 2: Advancement of Business Management Knowledge & Skill for Business Executives

Dig deep into the specific know-how needed for business executives to thrive.


Required courses:

Consists of various practices in managing people in organization, this module encourages students to learn more about themselves in the working environment, in ways that are relevant to their interactions with others.

The realization of economy principles and methodologies to support a decision-making process, are discussed in this module. Underlining a competitive business strategy, this course unit endeavors to solve a range of decision-making issues in the real companies.

Stage 3: Entrepreneurial Leadership Capability

Sharpen your entrepreneurial mindset by learning the best practices from the research-driven academicians to industry experts. Master this stage and be a distinctive business professionals who drive innovations in today’s ever-changing business environment.

Required courses:

The module covers general aspects of financial management to enhance shareholder value, such as financial report analysis, cost of long-term financing, and organizational restructuring.

To introduce an interactive method of a decision-making system including game theory and confrontation analysis, aimed at enabling students to apply those strategies in the business world.

The course covers both the fundamental concepts of branding and marketing communications as well as the cutting-edge applications in the digital era. It will explores the following key topics:
-Introduction to brand management
-Measuring brand strength
-Special cases of brand management
-Creating marketing communications campaign
-Optimizing marketing communications campaign

Understanding consumer behavior allows companies to design strategies and tactics as well as products and services that are aligned with market demands. The course focuses on empowering the students to leverage on their understanding of the consumer behavior in their decision-making by providing them with the most updated consumer behavior models and tools. Students will learn how to uncover not only explicit needs and wants as well as perceptions and expectations, but also unarticulated anxieties and desires that drive consumer behavior.

After completing this course, students will have required competencies as a young entrepreneur or junior corporate planner and demonstrate leadership, teamwork, and communication skills required to perform their role as corporate planning officer effectively.

This course is designed to give a good understanding of how marketers develop and implement marketing strategies and programs to meet the needs of their customers, while achieving their business objectives in Asia context. The major objectives of this course are to provide a solid foundation for applying the concepts and theories of marketing and to develop knowledge and skills in the managerial aspects of marketing.

Stage 4: Final Project

Develop and demonstrate your skills to apply research data and use methods you excel in to analyze and solve problems arising in real business scene. Give your best shot to show your readiness and ability for independent, demanding professional career. To pass this stage, you will be equipped with business research knowledge.

Required courses:

At the end of the program, you will integrate all modules into a final project by conducting a case study of your company of choice.

Alumni Stories

Taking this program is a good decision to develop my business skill as I work for a multinational company that requires to think strategically and innovatively. I also have a networking opportunity while sharpening my perspective of business and market trends. It has transformed me in a way of managing a business.

Riris Tobing
Sales Manager, Sulzer Indonesia

How to Apply

Annually, Strategic Marketing Executive MBA commence classes on January. Early preparation become the important step to enrol and start an embarking journey with MBA ITB.

Explore more


January Intake
December IDR 15,000,000 (Confirmation fee) + IDR 35,000,000
May (short semester) IDR 20,000,000
August IDR 35,000,000
January IDR 35,000,000
Total IDR 140,000,000


  • The tuition fee covers your entire academic activities in our program: course credits, course materials (excluding text books), field trip, career service & internship, also development activities managed by our program (business talk and business clinics)
  • Students who exceeded the limit of normal study period (3 long semesters and 1 short semester) will be charged with the following tuition fees:
    • Long semester: IDR 15 million/each semester
    • Short semester: IDR 10 million/each semester
  • Confirmation fee and all the tuition fees cannot be refunded in all conditions, including when a student fail to register or finish the program
  • SBM ITB reserves the right to adjust information above